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Of course you might already know about a number of tricks...REALLY!
Some involve inserting certain “psychological trigger” words into your copy.
These words will generate some association in the reader’s mind, which will compel them to act in a specific way. For instance, you might use the word “shocking” or “scientifically proven” in a salesletter headline to draw in the attention of a reader.
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Are you trying to sell more of your products but struggling?
Did you know that the words you use in your copy can either make or break the sale?
When it comes to selling products, you have to be careful with your words.
You can’t just pitch a product to your customers using the same tone, mood, and phrases as you would to make a suggestion to a friend.
And you can’t discuss the features of a product like you might in a letter or an email.
That is, when you pitch your work or the work of another business owner, you have to choose your words carefully. You have to select words and phrases that will instruct the reader to think and act in a way that will eventually result in them buying your products.
That's why using the right words is crucial when you're selling anything.
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